After spending much of 2010 traveling through India, designer Arati Rao established Tantuvi, while reconnecting with her ancestral roots and cultivating a relationship with India's hand-loom textile traditions.
Tantuvi works with Ikat weavers in South India reinterpreting traditional patterns and weaves of the region and dhurrie weavers of North India for their flat weave rugs.
By working collaboratively with their hand-loom co-operatives, Tantuvi helps sustain the artisans and craft to preserve their intimate traditions of hand spun, dyed, and woven cottons and silks of the Eastern Ghats and Rajasthan.
Through the co-operative, women are being trained in all aspects of weaving. Although men still dominate positions of master weaver and dyer, more women are weaving and contributing to the process. Tantuvi’s hope is to provide income for women and enable future generations the chance for improved education and a stable livelihood.